Professional Business & Executive Coaching





Our Services

Today, the constant demand for better performance, the disturbed environment, stress, and the increasing demands of the workplace have made coaching a permanent presence in our society. We need to find ourselves again and flourish in an environment in constant change and for which nothing has prepared us. It is not that we lack competences – we just need someone who can help us to manage the uncertainty and change which never ceases to accelerate. This is Transforme Coaching  reason for existence.

If you, as the client, go into a coaching engagement with an open mind and a real willingness to grow, you can reasonably expect to reap these benefits:

  • See yourself more clearly: employees prefer to follow leaders who see themselves clearly
  • See others more clearly : leaders run into problems because of their inaccurate assessments of those around them. Don’t lose good employees
  • Learn new ways to respond: success now depended not only on the quality of your own work but also on your ability to inspire and direct others.
  • Leverage your existing strengths: Having an effective and supportive coach can also help you see and leverage strengths that you already have but that you may be underestimating.
  • Achieve what you want: We can help you get clearer about your goals and dreams, and about what you’re capable of doing in order to achieve them. We will be a powerfully useful support system on your journey.

Executive Coaching

Executive Coaching is an inquiry-based approach to personal and professional development that is aimed at creating awareness, generating action, and facilitating learning and growth.
It focuses on improving performance by helping individuals to develop and sustain new perspectives, attitudes, skills and behaviors.

Executive Coaching involves:
  • Gathering and giving feedback
  • Identifying development opportunities
  • Building awareness
  • Facilitating solutions by asking powerful questions
  • Setting goals and creating action plans
  • Facilitating learning
  • Supporting and encouraging over the long term
  • Monitoring progress and holding others accountable
Executive Coaching is not:
  • Telling, teaching, or giving advice
  • Counseling, therapy, or consulting
  • Correcting mistakes
  • Managing performance
  • Solely focused on fixing problem behaviors
  • Mentoring


Working together with others in groups and teams is an increasingly important part of modern business success. High functioning groups and teams demonstrate the characteristic of collective intelligence; a phenomenon that greatly enhances both efficiency and creativity. Intelligence is defined as: The ability to interact successfully with one’s world, especially in the face of challenge or change. Collective intelligence has to do with a shared or group intelligence that emerges from the collaboration and communication between individuals in groups and other interacting systems.

collective intelligence relates to the ability of individuals in a team or group to share knowledge and think and act in an aligned and coordinated fashion to achieve critical outcomes. In organizations, this involves the process of people working cooperatively to reach common objectives by exchanging information and complementing one another’s skills and experience. This accumulation and integration of individual know- how and competence also serves as a platform from which to develop new insights, ideas and capabilities. As a result, a major benefit of promoting collective intelligence is that group members grow more quickly and the creative problem solving capacity of the organization is improved through increased access to knowledge and expertise.

Collective Intelligence involves:
  • What are the current challenges and opportunities the company or team is facing.
  • How they view and value collective intelligence as a key means to succeed in today’s business environment.
  • How they modified their business strategy and management practices to encourage and increase collective intelligence.
  • What specific steps they have implemented to support collective intelligence on a practical level.

Our Methods

Project Definition

A typical coaching engagement is about 6 months in duration, but can be anywhere from 3-12 months, depending on the situation. The greater the change that is needed, the more coaching is required.

Coaches are often brought into organizations to work with:

  • High potentials who need additional support to reach the next level
  • Managers and team members who are valuable to the company but have key performance issues to address
  • Executives who have been recently hired or promoted and need to make an immediate impact


Executive coaching engagements typically follow these steps:

  • Intake and assessment (including 360 feedback)
  • Goal setting
  • Ongoing coaching and skill development
  • Measurement of results


The coach is accountable to the client (the individual being coached), the client’s direct manager, and human resources (if applicable, as HR is not always involved in the process). The single most important element of the coaching is confidentiality between coach and client. A coach should never reveal the content of their coaching conversations to the client’s manager or any other party without the client’s prior consent. The coach may, at times, facilitate three-way conversations between the coach, client, and the client’s manager.

Support of the client’s manager is key in the coaching process. Clarifying goals and performance expectations with the manager up front is extremely important (Goal Setting Step). Also, the coach may do the follow-up feedback to measure improvement (Measurement of results Step), or the client’s manager may choose to do this part.


The benefits of coaching are many:
  • 80% of people who receive coaching report increased self-confidence,
  • over 70% benefit from improved work performance, relationships, and more effective communication skills.
  • 86% of companies report that they recouped their investment on coaching and more (source: ICF 2009).
The Benefits of Coaching in Organizations:​
  • Enhancing performance and increased productivity
  • Improving morale
  • Reducing turnover
  • Attracting talent
  • Increasing self-esteem and confidence
  • Leveraging of talents
  • Building new skill sets
  • Increasing likelihood that goals will be reached
  • Empowers individuals and encourages them to take responsibility
  • Increases employee and staff engagement
  • Helps identify and develop high potential employees
  • Helps identify both organizational and individual strengths and development opportunities
  • Helps to motivate and empower individuals to excel
  • Demonstrates organizational commitment to human resource development.